Yesterday, the International Centre for Democratic Partnerships (ICDP) hosted an engaging online business dialogue as part of their Business Series, focusing on the crucial aspects of starting and effectively marketing businesses. The interactive event was designed to empower aspiring entrepreneurs by providing them with valuable insights, strategies, and best practices. Caroline Awaita, Business Development Executive for SkyBiz PNG and ICDP Hub Coordinator for Port Moresby, Papua New Guinea, skillfully facilitated the dialogue, which featured successful business owners who generously shared their experiences.

The dialogue revolved around two key topics: “Launching Your Business: From Idea to Execution” and “Connecting with Your Target Audience.” During yesterday’s session, participants delved into the process of identifying viable business ideas, crafting solid business plans, and setting realistic goals. Attendees were able to gain valuable knowledge on understanding their target market and were provided with effective techniques for creating engaging and personalized marketing campaigns.

This event catered specifically to individuals in the early stages of starting their own businesses or small business owners looking to enhance their marketing strategies. The interactive nature of the dialogue provided a platform for networking, allowing participants to connect with like-minded individuals and gain insights from experts in the field. By offering practical advice and real-world knowledge, this dialogue aimed to propel the participants’ businesses forward.

Overall, the ICDP’s online business dialogue on starting and marketing businesses proved to be a highly informative and enriching experience for all attendees, equipping them with the necessary tools and know-how to succeed in their entrepreneurial endeavors.

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